Blog 

This will essentially be the diary for the startup. 

- Update audience and potential customers on official launches, product updates, new features, unique industry insights etc. Anything newsworthy should go here. 

- Blogs can help drive traffic to the site by having keywords that are associated with the market and the company to help drive organic traffic. 

- This page can also include future testimonials/referrals from stakeholders which can help build credibility.