Go To Market Plan
Our go-to-market strategy is focused on the need for people to have the confidence to go out, get together, and return to work and school as Covid-19 recedes. While serving that need, the use of our product will actually contribute to the reduction of transmission of disease.
With regard to Covid, our algorithm is designed to incorporate virus and antigen test data, location data and profile data. We incorporate data collected at venues and request user inputs such as temperature and symptoms, but assess reliability of such data to minimize impact of intentional or unintentional misreporting. With all of those inputs, we will continuously update each individual’s score.
As a vaccine becomes available, knowing who is vaccinated and accounting for the performance of the vaccine will feed the scoring and will be critical to help people make informed decisions.